Building a business that grows exponentially requires both PPC and SEO. How do you go about refining your website to increase your ranking on Google? How do you craft an effective message that appeals to the people looking for your service? What is the biggest mistake people make when it comes to setting their marketing budgets? On this episode, we are joined by the CEO of InvestorCarrot, Trevor Mauch.
Your marketing should have as few words as you need to get across the right sales message to convert the prospect into a lead. -Trevor Mauch
- You have to be in the top 3 of a Google search to capture any measurable traffic unless it’s a massively searched market.
- Most people make the mistake of setting their marketing budget based on emotion without doing the math.
- Don’t go to Fiverr for backlinks, as this could actually harm your ranking.
- When it comes to SEO, you need to hire someone for 12 months. Six months is not enough to get visual progress.
At the start of the show, we talked about how much harder it is to build a converting website in today’s online environment. Next, we talked about the importance of clearly communicating the problem you solve, and then Trevor shared his SEO tips. We also discussed why math is our savior and towards the end of the show, how people get trapped in their own businesses.
We also discussed:
- Why you shouldn’t go to freelance sites for backlinks
- How SEO builds momentum
- The importance of tracking your target-cost-per-lead
There are now so many businesses online that converting requires you to calibrate your website to appeal to your prospects. You need a clear, crisp, compelling offer and have great copy. SEO is very important too. Considering that the number 1 ranking sites on Google get 30-40% of the clicks, you have to aim to be in the top 3. SEO is a great momentum builder that will give you ROI as your business grows, and PPC is a great way to generate leads quicker. Putting them together is a winning strategy.
Trevor is the CEO of InvestorCarrot and knows a thing or two about inbound marketing and generating leads online in the real estate industry. As an investor himself, he's generated tens of thousands of real estate leads and is a leading expert in inbound marketing for investors and agents. In addition, his true passion is helping entrepreneurs grow businesses that truly help you live a life of purpose. Go to https://oncarrot.com for more information and to access great free content.
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